Business Design – Turning ideas into business

Three gears of business design

1. Empathy and deep human understanding:
   • Target Stack holders: People who play an important role in business success (customer, deliver, influencer)
     • Identify Stack holders: SPICE framework
     • Stack holder mapping: List and make connection
     • Determine the target stack holder
2. Concept visualization:
   • High value experiences: POEMS framework
3. Strategy Business Design
   • Design revenue model,
   • Chose sale channels
   • Identify capabilities
   • Design business experiment

Foundation of business design

1. Mindsets: Ready
   • Empathy: Seeing the world through others’eyes
   • Positivity: Embracing the power of posibilities
   • Courage: Taking a leap and making decision
2. Methods: Stimulate
   • Collaboration
   • Need Finding
   • Visualization
   • Iterative Prototyping
   • Feedback
   • System Mapping
   • Story telling
   • Experimentation
3. Thinking: Reinforce
   • Generating
   • Understanding
   • Decision Making